The Fancourt Group (TFG) is a specialized Direct Response Marketing agency that provides integrated strategy, design, writing, development and production management services.
TFG is a marketing communications agency designed for the 21st century. Unlike traditional agencies, TFG is based on a truly variable cost model and is unique in that its entire talent base is virtual. This enables TFG to scale to any client or opportunity. The Fancourt Group has been a collaborative team for over seven years, originally operating as an internal agency within Intrawest ULC, a multinational resort company. Each member of the 10-person core team for this in-house agency was hand-selected by the principal, Neil Fancourt, to form a complement of talented, business savvy creative communication professionals that are second to none in the industry.
The Fancourt Group was founded as an independent agency in February 2010, and continues to employ members of the original Intrawest Creative Group described above under a new model.
In 2011, Direct Marketing is again becoming center stage – marketers are realizing that printed direct marketing is unique in its ability to cut though the clutter of emails, banner ads and social media and occupy a space that although ‘old fashioned’ works with undeniable results.
Email Direct Marketing: (eDM)
Whether it’s an integrated, multi-platform campaign or a single wave email blast, TFG is able to provide comprehensive creative development, image selection and copywriting for eDM.
Production and HTML Coding:
TFG has a dedicated team experienced in HTML development and coding specific to email deployment. The team follows industry best-practices in addition to our application of in-house expertise to ensure maximum deliverability and response. Our approach to HTML efficacy is integrated within the creative process, ensuring proposed designs can be reproduced within the delicate HTML environment.
TFG follows a thorough testing methodology including the use of 3rd party best-practice solutions for maximum HTML integrity. Our HTML is tested across multiple platforms in addition to 10 email clients, representing 95% of all available real world combinations.
TFG realizes optimization is not just excellent technical implementation. The best learnings are achieved through experience, application and testing. We’re obsessed with results, open rates, click-through and response fuels our future optimization.
Additionally, TFG is able to offer their expertise and experience in:
- Template development for emails and landing pages.
- Recommendations on email and direct mail best practices
- Integrated account management, including estimates timelines, status reports, and delivery
- TFG utilizes the latest in ‘cloud’ workflow and approval management, including document collaboration, traffic management and client portals.
